About AM

Born in Morocco. Built for the World.

AM is more than just a clothing brand — it’s a reflection of identity, rebellion, and self-expression. Founded in Sep 2, 2023 and made proudly in Morocco, AM represents the bold spirit of a new generation that values quality, originality, and culture.

Every piece we create is a blend of streetwear edge and timeless design — designed to speak louder than words. We don’t follow trends. We make statements.